DP World doubles down on Ryder Cup

Golf has no shortage of corporate partners who see value in the relationships

Brands relish association with one of golf’s most marketable events (Darren Carroll/PGA of America via Getty Images)

Professional golf is so intertwined with global business it’s scary.

Unlike other sports that have recently embraced the idea of a single sponsor on their uniforms, golf has been a trailblazer in the advertising and sponsorship game for years.

Some players have three, four or many more logos plastered on their person when they tee it up.

However, corporations have shined in tournament sponsorship, with almost every professional golf event having sponsor’s name in the title.

And in some cases, no one knows who they are or what they do — ZOZO, ISCO, Cognizant, Barracuda, RSM?

On Wednesday, Ryder Cup Europe and the PGA of America announced that DP World will again become a worldwide partner of the Ryder Cup through 2027. It will join Aon, BMW, Capgemini, Citi and Rolex as the sixth worldwide partner for the biennial matches.